bruce buffer announcement text

We're giving the lion's share back to the athlete. ("You've heard of the Wolf of Wall Street? [Chorus] We be livin' that y'all life, y'all (Hey) Rollin' in the South Where it's all football and Jesus (Jesus) Barbershop talking like nah Shut your mouth, my mama's sweet tea's the sweetest. Jones Sizes Up Gane Ahead Of Heavyweight Debut. "You have hundreds of fans take the train or drive from Manchester. Like the rest of us, he was wrapping his head around the new world that awaits us. Although the video will be priceless, it'll. Make this phrase so popular that it becomes part of American culture and on the tip of everybody's tongue.". Rumble, young man, rumble -- whooo! UFC's Bruce Buffer will miss first pay-per-view event in over 24 years after testing positive for COVID-19 Bruce Buffer's incredible run is coming to an end Bruce Buffer is out of the woods after missing his first numbered UFC event in 25 years last weekend at UFC 267 because of a nasty bout with COVID-19. "Oh, I felt like crap. People kept asking too. "But Buffer's 'It's Time' -- the way he delivers it is incredible. Ranking UFC 285 fights: What's the No. I couldn't even describe the sound of that alarm but it was horrible "jhgvkjernm J HALL" the first part of the announcement was a mumble jumble and I couldn't hear it clearly. Other notable appearances by Bruce Buffer include in the films Hot Tub Time Machine 2 (2015) and Holmes & Watson (2018), and in a season 19 episode of the reality television series Hell's Kitchen. Date: But I still want to enhance the moment for the fans watching on TV and whoever happens to be in the Apex at that time. "FHIGHTING out of the blue c-horner!" Bruce Buffer is now an announcer for Ultimate Fighting Championship (UFC) bouts. "You can go to look at YouTube for these old fights, back in the '40s. I'm very COVID conscious. Its no fun bro 2 handr0 1 yr. ago He's so awesome 2 Definitely one or the other. He'd get a call from UFC's original owners to announce a fight night (paycheck: $750), but then the next couple would pass in silence. It was a wonderful night. Announcement Text announcement text: definisi, struktur, dan contoh apa itu announcement text? By himself, no Gisele. theScore: What goes into your vocal preparation for fight nights? A pair of mountain GOATs. You're not going to find that anymore in the States. Bruce's trademark catchphrase, the two little words he has used to open more than 200 UFC main events, might not seem like much: "It's time!" Trust me. And I spent years developing my own style. And I'll always bring it, and I bring it 100%. I might want to go down just like Joe Rogan's gone down a bit. After just a few months, Michael packed up his stuff and moved back home with his parents, and his mother didn't fight it, and then gradually they fell out of touch. theScore: How much longer do you want to announce in the Octagon? But UFC announcer Bruce Buffer also brings it with his stylish array of suits and tuxedos in the octagon and away from it as well. theScore: You recently launched Millions.co, a social e-commerce platform that connects athletes with fans. MMAmania.com will deliver LIVE round-by-round, blow-by-blow coverage of the entire UFC 267 fight card RIGHT HERE, starting with the ESPN+ Prelims bouts at 10:30 a.m. Bruce's obsession with the Connery and Roger Moore eras of the franchise is all over the walls of his house -- giant, vintage, hand-painted, absolutely gorgeous silk posters -- but the connection to his brother isn't just his own hero worship. "After you say let's get ready to rumble," the guy told Michael, "shut the f--- up. "The detail -- wow. Bruce Buffer UFC Announcer Despite being well into his 60s, fan-favourite Buffer doesn't plan on slowing down anytime soon. I always emphasize the words - I emphasize to create that excitement. I'm not saying now, but there could be a time. Bruce and Joe Buffer still watched every big bout together, and before one fight, Bruce has no idea which one, the ring announcer caught his eye. How to watch or stream UFC 285: Gane vs. Jones. Informasi ini juga disampaikan secara formal dan ditujukan kepada masyarakat umum atau secara spesifik kepada kalangan tertentu. More family! In fact, neither Bruce nor his father had ever encountered another Buffer until they noticed this silver-haired ring announcer named Michael Buffer, who seemed to be on TV every time they sat down to watch a fight together. If you see my head down, I'm making notes for the next fight or I'm getting texts from production or people I know about the fights. He is an actor and producer, known for Here Comes the Boom (2012), Holmes & Watson (2018) and Hot Tub Time Machine 2 (2015). But I still bring it. And every time I think it's been the greatest night, boom, another great night happens. "An agent gets you the work. Saw myself on video tape. BRUCE BUFFER GREW UP in the Philadelphia area and then moved to a middle-class surfing town near Malibu with his World War II veteran father, mom Connie, now 91, whom he still calls after every fight, and his big brother -- Brian. Everything's cool." It happened fast, on one of their first business trips together, to a kickboxing event in Battle Creek, Michigan. What a family story, right? One particular line of Ali's, though, gave Michael the inspiration he needed. LET THEM KNOW YOU'RE IN THE ROOM. Bruce's popularity and cultural relevance probably have surpassed his brother's -- but all that attention for Bruce is both a blessing for UFC and a bit of a conundrum. Erin Blanchfield stakes her place among the pound-for-pound elite of women's MMA. He understands lines, the power of stillness and holding a pose, and so his mere presence brings a shimmer of elegance to, well, Sheffield. They'd give the decision like that. That does not come from me. That trademark has earned Michael hundreds of millions of dollars in royalties over the years. He said, 'Well, we're going to have a lot of big fights here, and you're going to be the ring announcer.' Bruce is now a fixture on virtually every UFC fight night and has been for more than 20 years -- of course fans feel a deeper connection to him than to every patzer who pops for six months and then gets his ass beat. Earlier in the day at his hotel, Michael raved about the fight fans here as some of the best and most knowledgeable in the world. Fight fans, are you ready? His name then was Michael Huber, and he got the surname from his foster parents, or as he calls them, his parents. theScore: You've done a lot outside the UFC. His profile page contains close to 1,000 likes and hundreds of positive reviews for the way he hams up the most mundane birthday and anniversary announcements in his full-throated octagon voice. John Gooden takes over as roving reporter and retired UFC middleweight Chael Sonnen joins Anik on the Blachowicz vs. Teixeira post-fight show. Do I want to leave the Octagon? I wanted to be Bruce Buffer and seen for Bruce Buffer. Bruce doesn't have a dressing room. We do all that for you. Not only did Kaylee pay $299 for that Cameo from Bruce (pretty good chunk of change for a breakup), she had him kick it off with his . The gigs came in a dribble. Before Donald Trump insisted that Michael announce every single fight at Trump's Atlantic City casinos in the 1980s, Michael was making a nice living as a model. ANOTHER FAMILIAR STORY from boomer-aged men about life as a boy during wartime: birth parents who met young, dated long enough to conceive a child but not long enough to spend a lifetime together, then military duty, a lengthy separation that becomes permanent, and soon enough the father and the son are lost to each other, severed, and only the basic fact of their existence remains. But it's just -- he was just a ring announcer." He was right! "We did it legally, not illegally." Now 19 years later, he's perfected it.". "Production quality is the best you will ever see," he gushed. So, hopefully, one day I'll get a call. On the set of Friends, the. Danny Segura and Ken Hathaway. ", Then they put the ring announcer's name at the bottom of the screen and it said MICHAEL BUFFER. Entdecke Bruce Buffer Topps UFC ROUND 1 #99 Psa8 Rookie RC in groer Auswahl Vergleichen Angebote und Preise Online kaufen bei eBay Kostenlose Lieferung fr viele Artikel! Everyone -- everyone -- was drunk. He said 'Well what are you going to do about it?' I just reacted and went 'pop, pop' -. Acting, direction, editing all supreme!" Can you think of anything you want to accomplish but haven't yet? I've had a Super Bowl commercial, but I haven't appeared at the Super Bowl. He doesn't have to charge himself up once he enters the ring because he was born for this. The UFC started in 1993 and Buffer joined three years after its launch. Buffer: I would love to be out on the Super Bowl field announcing the two teams on the 50-yard line coming out and setting off the game with "It's time." Michael is tall and lean, and his trim burgundy formal jacket and black tuxedo pants seem to add an extra inch. You wrote a book, played professional poker, launched a line of bourbon, and much more. remove_circle_outline . Face Off! But I clear everything with production. And so handsome! Only then would the fight start, once it was nice and quiet as a crypt in the room. He tells mesmerizing stories about Robinson -- how he fought 14 times in 1965 alone, how he was stopped only once in his 199 career matches, in a light heavyweight championship bout against Joey Maxim, and only because cornermen in those days didn't understand the connection between drinking water and hydration -- boxers spit it out back then -- and he collapsed to the canvas in Round 13. And that's the way I have to work. -- Bruce spins 180 degrees back the other way and points to the red corner. He's been in so many movies over the years, he could do a weeklong marathon rewatching all of his cameos, though his favorite screen performance of all is the one time he got to be someone other than Michael Buffer: He played the villain (named Walbridge) in Adam Sandler's criminally underrated Israeli-agent hairdresser comedy, "You Don't Mess With the Zohan." Jon Jones wrestles Bo Nickal on Episode 5 of UFC 285 "Embedded" as both fighters prepare for their respective pay-per-view (PPV) fights on March 4 in Las Vegas, and "Bones" appears to have "gassed" during the exchange. He talked to four or five lawyers and couldn't find the right one, and if he's being honest, he couldn't really rouse himself to find the right one. [1] For much more on this weekends UFC 267 card click here. Info. We accommodate personalized Corporate and Commercial Greetings, Special Events, Weddings, Championship Introductions, Birthdays, Birth Announcements, Bar Mitzvahs and more based on your individual needs and requests! Somehow, the 64-year-old had no issue adjusting. On a dare years ago, Bruce landed a 360 spin, but he is 62 now, and those were the spins of a younger man. Studio had caught one of the episodes he'd announced, and he told Bruce that this newish NBC sitcom called "Friends," then in its third season, wanted to do an Ultimate Fighting episode with Jon Favreau, and was he maybe free to play himself? It was blood sport. I announced the winner, and the guy came up and he shook my hand. His relationship with his birth mother started to unravel, though, when Michael was 13 and she decided it was time for him to come live with her; he didn't want to go, and his foster parents didn't want him to leave, but it wasn't up to him, or them. Last year, he told BJ Penn.com: "I'm very humble about it all. I've had the chance to create some very fantastic friendships and relationships over the years. House money! The incredible and (mostly) true story of Bruce and Michael Buffer, UFC 285: Expert picks and best best for Jones vs. Gane. Five bookings, five cancellations. Just three guys hanging out, talking boxing history. That was a great fight. He just had amazing charisma." I was just so happy we all got along.". The turning point for Bruce, in fact, had nothing to do with UFC. 6. Thirteen fights. Then I did UFC 10. Nods his head. His first few stabs were stillborn. Because now, as per longstanding tradition, IIIIIIIIIIIIIIIIIIIIIT'STIIIIIIIIIIIIIIIIIIME for Bruce to call his mom. I've got honey on the table, and some Halls mentho-lyptus and Rincinol when I need it. Over the course of the fight card, though, he texted early and often, mostly passing along promotional materials for official Bruce Buffer product lines, including a mock-up for his forthcoming line of deodorant and eau de toilette, called It's Time By Bruce Buffer; his forthcoming batch of bourbon, Puncher's Chance; and his online gaming slot machines with his likeness, called It's Time! Most nights, though, he's falling asleep to a Jimmy Cagney flick in his big, empty, very, very secure house. If at any point during those 40 years you watched a boxing match on television, and especially if a title belt was on the line, the odds are strong that Michael Buffer was the ring announcer. Yet every word is true. - Bruce Buffer Order Custom Recordings Get your own personalized recorded audio file and/or video. All he has to do is open his mouth. Michael did. Look at all the great shows we've had just in the last year. It was like that. "I don't feel ill effects right now," the. And now it's time for the champ. 7. Committee: House Financial Services: Related Items: Data will display when it becomes available. His half-brother Michael Buffer has been a boxing ring announcer since 1983 and is a boxing legend in his own right. Listen: Devin Gordon discusses how the most famous voices in fighting found each other on the ESPN Daily podcast. With Tenor, maker of GIF Keyboard, add popular Bruce Buffer animated GIFs to your conversations. Sign up for the You go back to Forrest Griffin and Stephan Bonnar at the "TUF 1" finale. I want to make sure that I give it the live voice, not the rehearsal voice. He went right back to his room after dinner and he started furiously jotting down pages of notes about all the sports and entertainment spaces where he and Michael, together, were going to spread Let's Get Ready to Rumble. Everyone loved it and we loved it! Don't worry. "The feeling that overtook me was (A) I'm a big fan of his work and a fan of what he does, but (B) this is my blood. Take my word for it. I mean, if I'm in a room and I know the power that be that makes that decision is in that room, you don't think I'm going to talk to him? Michael's distinctive slogan, 'Let's get ready to rumble,' was trademarked when they teamed up. December 13, 2020 5:00 pm ET. How and why are those changes made? He didn't set out to do the job this way. Of course they got along. "I couldn't just say it anymore," he said. It's been a little over a week since world renown UFC announcer, Bruce Buffer, roared "Take Control of Your Money and Pay With Litecoin!" in front of the sellout crowd of 15,862 gathered at the. Buckle in: The sweeping saga of brothers Michael and Bruce Buffer is filled with money, guns, foster homes, fighting, Tom Brady, Donald Trump, a life-changing episode of Friends and one shocking . He's surrounded by a lifetime of accumulated treasures, he's got a pool in the back and a portable sauna in the garage, and hopefully he has enough Puncher's Chance to get him through the solitary weeks to come. You were 008 all along! Kentucky held an advantage in almost every major . What better way to announce the birth of your precious newborn daughter than getting the greatest announcer in sports entertainment, Bruce Buffer!!! Joe was a former Marine drill instructor who survived brutal combat in the Pacific theater during World War II -- or maybe he was a former naval officer, who saw even more brutal combat in the Pacific theater? Then I guest starred on Friends, and right after that they asked me back for UFC 13. The night that sealed it was Nov. 13, 1992, after the Riddick Bowe-Evander Holyfield fight in Las Vegas. There had to be a connection. His own famous catchphrase is, "It's time!" Still Ready To Rumble At 77, Buffer still travels the world telling boxers and audience members to get ready to rumble. Then he said, "I think that's your brother.". If you Google the question of how much Michael makes per fight, Google will spit back a report claiming that Michael makes, yes, $5 million per LGRTR (that's Bruce's acronym, BTW). Or you can invite them to watch a fighting event with you - like Joe Rogan does on his podcast. For a while, he just told people he'd gotten the phrase "incorporated," which is not the right word. He'd be watching the fight in his private theater on his private island. Bringing you the weird and wild from the world of MMA each and every weeknight! Bruce's mother -- Michael's stepmother -- he calls Little Momma. He'd heard about Pat Riley trademarking "three-peat," and he definitely wanted in on that, but he had no idea how. It took longer for Bruce to introduce the fighters, and it wasn't as if he was milking it. Maybe, he reasoned, one of them would want "a James Bond-type of thing. The full story, though, is more like a great American saga, not quite rags to riches but close enough, filled with money and guns and fights, foster homes and family mysteries, global plagues and cancerous tumors, Dana White and Donald Trump and James Bond, beer, bourbon, celebrity poker and -- date TBD this fall -- officially licensed bathroom products. My main-event speech pretty much is along the same lines every time. Bruce has been steeped in fighting and poker and guns and martial arts and all manner of manly pursuits from birth. It's not easy, though, being born into this particular octagon, living in the shadow of a larger-than-life father and a larger-than-life half brother. Bruce Buffer is not the only one in his family with an acumen for announcements. "FHIGHTING out of the rhed c-horner!" And then, of course, the all-important merchandise line - to have a T-shirt, hat, hoodie to offer back. His father took his eyes off the road just long enough for a quick glance at Bruce. Because of his age, Michael is in the high-risk category for the coronavirus, plus he's a cancer survivor. He was doing a gig at a country club theater in Reseda, California, the same one, in fact, that was used for the opening tracking shot in "Boogie Nights." He said, 'Didn't my people call you?' Bruce Buffer is about to break his historical UFC streak, which ranks somewhere above The Undertaker but below Cal Ripken. And although White might be correct that Bruce is the best in the world right now -- even if he's saying it only to needle Michael, and by extension the sport of boxing -- Bruce is not the GOAT, and one of the most endearing things about Bruce is that he knows it and he can't believe his luck that he's the GOAT's little brother. He praised the wardrobes, and in my head I heard waaaaaaard-rooooooobe! To learn more or opt-out, read our Cookie Policy. He worships Michael. Buffer has also extended to licensing products, among them video games, toys and movies. None other than UFC octagon announcer Bruce Buffer was on the microphone ahead of the Raiders' inaugural game in Las Vegas following their relocation from Oakland. Lennox Lewis called Michael "the 007 of boxing." This is the beauty of the UFC and all the entertainment it brings and what Dana White and the powers that be put together for us. And if people recognize that around me and my honesty - don't play poker with me, I'll lie through my teeth to get your money - but I'm always honest. Bruce and Big Daddy and Little Momma were all there, and for what must've been the hundredth time, Bruce beamed with admiration when his newly discovered brother delivered his now-world-famous catchphrase. Never found a single one. Joe Buffer died in 2008, but he remains an outsized, hard-to-know-the-truth kind of figure in Bruce's life. 0:00 / 1:13 Bruce Buffer announcing Mike Tyson | Hotboxin Hotboxin' with Mike Tyson Clips 455K subscribers Subscribe 12K Share 287K views 1 year ago Mike Tyson and this week's co-host Zab Judah. The bed he'd slept in. When I asked Michael how they took it, he said, "Stiff upper lip." Bruce Buffer made his octagon debut in 1996 at UFC 8, headlined by Ken Shamrock and Kimo Leopoldo. "It was a spectacle. Bruce arrived in Michael's life as if he'd come bearing the missing piece of his brain, and he told Michael that he was kissing off millions of dollars that Michael had earned with his own blood, sweat and prosody, and then he finished what Michael had gotten a headache trying to start. And that's what we do. HEAVYWEIGHT CHAMPION SUPER FIGHT! People want to react. [Senate Hearing 106-887] [From the U.S. Government Publishing Office] S. Hrg. CHEST OUT." Cellular apoptosis was immediately analyzed by flow cytometry (BD Biosciences . theScore: Although you don't root for fighters, do you have any current favorites to watch? Bruce was thirteen years old when he began his career in martial arts. Both Bruce and Michael choose their words carefully on the subject of their father's backstory, but it's a different kind of care. And if I'm having an effect on the great warriors that I'm introducing, then that's another fantastic compliment that makes my job all the more worthwhile - that they respect me and that I'm getting them going like that. It's just who he is. My job is to lift that fighter beyond where he or she already is, to enhance that moment even more to get them ready to put their blood, sweat, and tears on the line. Michael is 75; he's been doing this for nearly 40 years. I plan on being there for 10 or more years from now. That'll be $5 million, please, Michael joked in the dressing room postfight to his boss at Matchroom Boxing, Josh Roy, the wunderkind who runs all fight operations for Matchroom as well as the guy who cuts Michael's check. Just to give you some perspective on that timeline, UFC 11 was headlined by Tank Abbotts unanimous decision victory over Scott Ferrozzo. He is the half brother of boxing and professional wrestling ring announcer Michael Buffer, and is the President and CEO of their company, The Buffer Partnership. Next month, he and his third wife, Christine, will celebrate their 12th anniversary -- the union that stuck after his first one came apart following the births of his sons, and the very brief second one that Michael waved away hilariously while we talked, like Oof. announcement text atau teks pengumuman adalah sebuah pernyataan Corporate Events; Sporting Events; Wedding Intros; Birthdays; Social Media Promos; Babies Births. During a . In one ghastly match toward the upper half of the card, Maycee Barber, a promising young female fighter, blew out her knee and kept going, then took an elbow to the head that opened up an octagon-sized gash. Boxing is big in Sheffield, and the cups of beer are even bigger. Bruce Buffer can sure hype up fighters seconds before they throw down in a cage, but he also can bring that talent to real-life situations. FROM HIS VANTAGE POINT at cageside, all Bruce Buffer could see by the very end of Conor McGregor's obliteration of Donald "Cowboy" Cerrone this past January was the backside of referee Herb Dean, who was crouched beside them like an obstetrician trying to decide when to take over and pull the rest of this baby out himself. He is an announcing autodidact, and one of his tricks is to add an "H" to as many words as possible. Bruce Buffer spoke on The Residency Podcast earlier this month to discuss how his and his brother's life intersected. !, which came out last October. No, he'd answer. Obviously, you always want to see them make as much money as they can there. Still, they're paddling against a very strong current. Search Text. LGRTR was becoming a prefight institution, and he knew he needed to trademark it. According to Celebrity Net Worth, Buffer boasts an estimated net worth of $400 million. Contoh Announcement Text Fungsi teks pengumuman diantaranya menyampaikan informasi mengenai sesuatu hal seperti suatu acara, penerimaan siswa baru dan lain sebagainya. "He was so different than the other ring announcers," he recalled. Less than five minutes into my first phone conversation with Bruce, he told me that "some people say I'm a legend -- that's not for me to say, but some people have said it." Are O'Malley and Miocic up next for title shots? Bruce lives alone -- "never married, almost divorced twice" is his go-to line -- and he has no children, though he's godfather to the kids of Buffer Enterprises Inc.'s sole employee, Kristen Greulach, and is so close to them that he refers to them as "my boys." In the run-up to his climactic roar, Bruce bounds around the ring, getting in the fighters' faces as he introduces them to audiences around the world, executing 180-degree spins that make his bright paisley smoking jacket shimmer. It was 2008, and because he's a Buffer, it couldn't just be any cancer, it had to be a tumor with a flair for theatrics -- it had to be throat cancer. Boxing was still a major American sport in those days, and Mike Tyson was about to make it even more global. It's just amazing." They both guffawed. "It said Joe Buffer, with a phone number. Until Michael met Joe and Bruce, he'd never come across a fellow Buffer either. Michael Buffer is every bit the boxing docent you'd imagine, and while he's reluctant to name a favorite fighter, it's clear his heart belongs to Sugar Ray Robinson. ", "I tried it," Michael says, "and it was the best thing that ever happened. Well, that's the way I am before I enter the Octagon. Category . I was like the Wolf of L.A.") He sold Herbalife products, printer toner. They wanted to be his friend, or maybe they wanted to fight him. That's the fighters instigating it to me that they want it. Then an old supper club singer who used to open for Ella Fitzgerald gave him some advice. The problem is that most young athletes or most older, experienced athletes, they don't want to have to go out and buy the merchandise and sell it and stock it and ship it. "But now it's getting even more in my head," Bruce said. "I got through the night. The "Voice of the Octagon" has quite the vocal flair. I'm hit by a kind of double whammy. I might not want to travel to 35 shows a year. Joe Buffer's father -- Bruce's grandfather -- was a flyweight and bantamweight champion during the Prohibition era named Johnny Buff, who may or may not have been mixed up in organized crime, and who may or may not have been Joe Buffer's actual father. To me, the last thing I would want when focusing on the opponent across the cage is some spastic old man screaming in my face. Michael Buffer did as he was told. Yes, he was free. The old story -- that you dream you're naked in front of a thousand people?" Buffer: You wait for the right opportunity. Michael takes his time. Coming up in the shadow of a legend drove him to find his own voice, conquer his own sport, be his own Buffer. Fasten your seatbelts! Imagine growing up modeling yourself after 007 and then finding out he's your brother. The Shirley Bassey version, not the Kanye one with just the hook that the kids prefer. Michael didn't know about Bruce either, and he never would have if it hadn't been for a snap decision made for him by the Army officer who took his enlistment papers in 1965. In the tone of a grateful pupil, Bruce tells me the kind of formative grade-school story you often hear from boomer-aged men -- the one where you have to go up to the bully and punch him in the face. Six hours. The officer took one look at Michael Huber's birth certificate, noticed that it said Buffer, not Huber, and issued an order: You're Michael Buffer now, soldier. Texting, occasional check-in calls, shared links. For much of their lives, Bruce and Michael led separate existences, Michael with his foster parents, Bruce with his birth parents -- with their birth father -- connected and unconnected, as intertwined and radically different as boxing and ultimate fighting, the same and the opposite. By the time he arrived for dinner that night, he was already a self-made man in a way that few who claim to be actually are. $159 - Personal Audio / Voicemail Recordings can be purchased HERE Raw energy wafts off of him in squiggly lines. It would go: "The reigning, undisputed UFC Featherweight champion of the world, The Notorious Conor McGregor." Followed by: I'm in this game to stay healthy so I can keep doing my work and take care of my loved ones and family around me. Buffer: It's the same. More family! Israel Adesanya, of course, and Francis Ngannou commanding the heavyweights. "He just told me I'm the greatest," Bruce said, his eyes flickering like the facets in his fat, diamond-studded UFC ring.

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bruce buffer announcement text